Samples in-hand, sessions online • See you Nov. 4-6

PRINTOBERFEST 2020 Get that spark for your next project

It’s still 2020 — so BYOB! We’re partnering with the Dallas Society of Visual Communications to kick-off  our sixth-annual PrintOberfest with Motto (NYC + Dallas). 

Then, from lunch to lunch, we’ll host (8) educational sessions and (2) networking breakouts — all available again, on-demand later. It’s our biggest PrintOberfest yet!

Great speakers

The line-up is stacked. Create your own augmented reality experience, discover cutting-edge trends and, ultimately, be re-energized. You'll feel inspired for your next project.

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Resource box

Can we say "crap ton?" There are a ton of coveted, delicious print & packaging samples all boxed up, with your name on it. You don't want to miss out on this resource box.

3

Network

Mix and mingle in small groups where you can make meaningful connections, swap ideas and refuel with peers. Come for happy hour, coffee, or both!

2

Have fun

Be facemask famous! Win the PrintOberfest design contest, and we'll dye-sublimate your art to send you 10 facemasks. Scroll down to download the template.

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SCREAM INSIDE YOUR HEART Speaker Spotlight

Jeff Barfoot

RBMM, Principal

Trish Witkowski

Chief Folding Fanatic, Foldfactory.com

Evelio Mattos

Intl. Direct Packaging, Creative Director

Sarah Mannone

TREKK, EVP

MJ Anderson

RealityBLU, CEO

Daniel Dejan

Dejan Associates, Principal

Teresa Campbell

PIA MidAmerica, President

Cory Say

Hallmark, Designer

Chris Harrold

Mohawk, SVP Creative & Marketing

Tonya Powers

Canon, Marketing Director

Karin King

International Paper, Brand Manager

Meredith Collins

Domtar, Customer Marketing

Erick Jessee

President, PrintForest & Posty Cards

Cristen Perkowski

PIA MidAmerica, Vice President

Mix & Mingle

7-8:30pm Thursday, Nov. 5

Coffee with Creatives

8:30-10am Friday, Nov. 6

WEDNESDAY NIGHT KICK-OFF • 6-7:30 PM NOV. 4

DSVC Speaker Series: MOTTO

Are you a rare breed? PrintOberfest kicks off with the Nov. 4 DSVC Speaker Series featuring the dynamic branding duo — Sunny Bonnell and Ashleigh Hansberger — of Motto. They’ll share their unconventional approach to building brand standards. READ MORE

THURSDAY & FRIDAY Schedule glance

Browse sessions, workshops & breakout sessions. Click speaker pics to learn more about the experts. Save sessions directly to your calendar!

Day 1 • Thursday, Nov. 5

11:30am - 1:00pm Opening Session + AR Workshop
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MJ Anderson

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Karin King

Elevate Experience with Augmented Reality + Workshop

This augmented reality session & hands-on workshop will demystify AR by giving the attendees a quick primer on the medium as well as a conversation about the revenue opportunities and applications that exist right now for the organizations that want to add additional service lines that complement their existing offerings. If you understand the impact movable type and invention of the printing press had on us as humans, then discover how AR and VR will do for us like what Gutenburg did with the first printed book.

1:00 - 2:00pm Session
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Sarah Mannone

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Tonya Powers

Collaboration: It's How You Achieve Award-Winning Print

When agencies and printers are able to collaborate early on in the design process, amazing things can happen. True partnership allows both parties to leverage the full breadth of their capabilities — and understand what the other can do. In this presentation, Tonya and Sarah will look at the Canon Solutions America ProStream Possibilities Media Guide as a case study. They will walk us through the collaboration process between designer and printer, from the concept stage through production, and will highlight the ways in which this piece benefitted from the CSA/Trekk creative partnership.

2:00 - 3:00pm Session
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Meredith Collins

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Teresa Campbell

Top 5 Ways to Make Affordable Print Look Expensive

Wow, cool samples. But can I really afford all this embellishment and finishing? Teresa and Meredith have the tips & tricks to make your design work for you … not the other way around. Learn how to tap into the newest technologies and easy tips that can elevate projects. They’re also the queens of Q&A, so bring your quandaries and hurdles. Every question will get answered, even if that means post-session research. Get practical answers and leave with the tools to boost your next print or packaging project.

3:00 - 4:00pm Panel Session
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Chris Harrold

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Erick Jessee

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Evelio Mattos

Panel: Sustainability x Substance

How can paper and packaging help brands amplify their commitment to marketing responsibly? From cannabis packaging to start-up soap boxes, join our panel who will help you answer this question with substance and insight based on their journey helping make what we do more sustainable and responsible.

Hear from PrintForest, the first U.S. printer to achieve Platinum level TRUE© Zero Waste certification. Projects are produced and fulfilled from a LEED Platinum, zero-waste facility, with 100% renewable energy, and paper is exclusively sourced from sustainably managed forests.

4:00 -5:00pm Closing Keynote (Day 1)
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Daniel Dejan

Fads, Trends & Disruptive Innovations

Our culture is constantly being influenced by fads, trends and occasionally truly disruptive technologies that find their way into new and maturing markets. It raises the question: how do we integrate these new technologies into our current sales and marketing strategies?  While some are pricey now, we have seen the cost of many tools (some only a few years old) become affordable and a part of day-to-day life very quickly. We’ll cover new technology such as image recognition as a link between ink-on-paper and digital marketing communications; OLED (organic light emitting diodes) paper-thin monitors being incorporated into unique direct marketing and publishing campaigns; the ability to print electronic and digital circuitry directly on substrates to be used for new products including packaging, interior design, greeting cards and more. Join the discussion on how the printing industry is incorporating new technology to evolve in ways we would not have imagined only a few years ago.

7:00 - 8:30pm Breakout Groups
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Mix & Mingle

Mix & Mingle: Breakout Groups

Come network in small groups with moderators.

Day 2 • Friday, Nov. 6

8:30 - 10:00am Breakout Groups
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Coffee with Creatives

Coffee with Creatives: Breakout Groups

Come network in small groups with moderators.

10:00 - 11:00am Session + Live Action
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Trish Witkowski

Mail, Millennials & Engagement Devices

This power-packed session is filled with direct mail inspiration and advice from the one-and-only Trish Witkowski of Foldfactory, who will be broadcasting LIVE from her Maryland studio. Trish will take us on a journey through different engagement devices and techniques with a focus on generational preferences and strategies. So, the question is: "Can companies attract and engage Millennials and Gen Z without alienating their Gen X and Boomer clients?” Tune in to learn how to “get it opened,” and how to make effective mail campaigns that connect with your audience.

11:00am - Noon Session + Workshop
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Cory Say

"Get the Gig" + Lettering Workshop

Cory found his powers are lettering and illustration. In the session portion, he will share how his path in design led him to lettering and how that skill allows him the ability to standout in each opportunity that comes his way.  Then, in a workshop format, attendees will learn how to draw and illustrate lettering and will learn techniques for brush lettering. Plus, he will share his tips and tricks on using Illustrator and the pen tool. At the end of the workshop, Cory will select a design that will win a special prize!

Noon - 1:00pm Closing Keynote (Day 2)
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Jeff Barfoot

Re-branding the Amon Carter Museum of American Art

Jeff will be presenting the recently launched branding update for the Amon Carter Museum of American Art in Fort Worth, Texas. This will include speaking about and showing the RBMM branding philosophy and process, the first round of work done for the project, and the finished work for the museum, which included everything large (environmental signage), medium (printed collateral), to small (about a kajillion icons).

#printoberfest

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DON'T MISS OUT! Register

All Sessions + Resource Box

All Sessions + Resource Box

$20

All the samples & goodies

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Watch any session you missed, ones you loved on-demand

All Sessions + Resource Box
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