Jeff Barfoot

RBMM, Principal

As managing principal, Jeff holds the unofficial titles of Team Builder, Visionary, and Cat Wrangler. That’s okay, because Jeff has always been at his creative best when things are at their most chaotic. Like many of his predecessors and peers, Jeff is committed to elevating the practice of design. He is a past president of the Dallas Society of Visual Communications (DSVC), and a former board member (he served 10 years). Jeff honed his design chops at three Dallas design and advertising firms, where he also polished his skills as a creative director and mentor. He joined RBMM after three years of running his own successful practice. Most evenings, Jeff heads out to his backyard studio – where he and his wife, Shay, run Bee Things. The couple designs and prints limited-edition posters, apparel, and paper products for the home. Jeff’s marine biology degree hasn’t proved very useful – except for his uncanny ability to draw sea creatures.

Noon - 1:00pm Closing Keynote (Day 2)

Friday Nov. 6

Re-branding the Amon Carter Museum of American Art

Jeff will be presenting the recently launched branding update for the Amon Carter Museum of American Art in Fort Worth, Texas. This will include speaking about and showing the RBMM branding philosophy and process, the first round of work done for the project, and the finished work for the museum, which included everything large (environmental signage), medium (printed collateral), to small (about a kajillion icons).