Tonya Powers
Tonya is the Director, Marketing at Canon Solutions America with a focus on all outbound marketing initiatives and the customer experience for the Production Print Solutions business. Tonya brings a wealth of knowledge on building strategies for B2B marketing, with a keen focus on the graphic arts industry. She has been in the industry since 2015 starting at Hewlett Packard. Tonya has been with Canon Solutions America since 2009, initially focused on the graphic arts customer segments. Tonya currently serves on the thINK Board, BMI’s Marketing & Membership Committee, and Printing Industries Alliance Franklin Event Committee.
Thursday Nov. 5
Collaboration: It's How You Achieve Award-Winning Print
When agencies and printers are able to collaborate early on in the design process, amazing things can happen. True partnership allows both parties to leverage the full breadth of their capabilities — and understand what the other can do. In this presentation, Tonya and Sarah will look at the Canon Solutions America ProStream Possibilities Media Guide as a case study. They will walk us through the collaboration process between designer and printer, from the concept stage through production, and will highlight the ways in which this piece benefitted from the CSA/Trekk creative partnership.