Trish Witkowski
An educator, author, designer, and world-class presenter, Trish specializes in creative solutions and engagement strategies for direct mail and marketing—and she uses her expertise to help companies find solutions that can meet, or exceed, their marketing goals. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series “60-second Super-cool Fold of the Week”— a series that has surpassed 500 episodes. Trish is the President of Foldfactory.com, and the creator of the award-winning FOLDRite™ folding template system. Trish is an instructor for LinkedIn Learning, and has authored many resources, including Direct Mail Simplified, and Paper Folding Templates for Print Design.
Friday Nov. 6
Mail, Millennials & Engagement Devices
This power-packed session is filled with direct mail inspiration and advice from the one-and-only Trish Witkowski of Foldfactory, who will be broadcasting LIVE from her Maryland studio. Trish will take us on a journey through different engagement devices and techniques with a focus on generational preferences and strategies. So, the question is: "Can companies attract and engage Millennials and Gen Z without alienating their Gen X and Boomer clients?” Tune in to learn how to “get it opened,” and how to make effective mail campaigns that connect with your audience.